Fairtrade

The establishment of fairtrade initiatives were to support the poor farmers and their main policy was to pay minimum price to the fair-trade producers which were determined by the fairtrade standards. It was designed in a way which would ensure that even if the world markets fall below a sustainable level the price would act as a safety net for the farmers. Fairtrade not only deals with the poor producers but also has a great impact on the major companies in their business strategies. Many of the biggest chocolate companies worldwide, such as Cadbury and Verkade made considerable new commitments to fair-trade in recent years.