Fairtrade producer organizations[1] have been certified in 59 developing countries, while Fairtrade certified products are sold in over 60 countries. The largest markets for Fairtrade certified products are countries where there is a Fairtrade Labelling Initiative or Associate Member. According to them a unified structure, message and tone of voice will be critical for future success in the global market which will also prevent any global economic crisis.
The European economic and social committee[2] gave an opinion that among all the consumer nations the continent of Europe is the biggest market for the fair-trade products which claims to around 65% of the world market, for example, turnover in 2008 exceeded EUR 913 bn. Fairtrade has also been recognised by the European Parliament as a key tool for development, helping poor producers to relieve them from poverty. Fairtrade Towns campaign appears as success as continues to grow. By April
2009 there were over 650 Fairtrade villages, towns, cities, and regions worldwide. In October 2008, London became the largest Fairtrade City yet, joining the likes of Rome, San Francisco and Brussels. Fairtrade Towns must attain at least five core goals which increase Fairtrade awareness and availability by engaging
local councils, businesses, schools, faith groups, workplaces and media. This has inspired spin-off campaigns such as Fairtrade Schools, Fairtrade Churches, Synagogues and Mosques, and Fairtrade in the workplace.[3]
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